Social Upheaval: How to Win @ Social Selling (published by HCR 2013) - Amazon Best Seller.
John Golden, best selling author presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without delay. Using social media to sell is all about communicating value quickly and concisely. Any book on the subject should do the same, and "Social Upheaval: How to Win at Social Selling" does exactly that.
A short, easy-to-read treatise that delivers practical advice and tactics to successfully leverage this new frontier of selling, Social Upheaval is provocative, entertaining and above all immediately useful.
John Golden, best selling author presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without delay. Using social media to sell is all about communicating value quickly and concisely. Any book on the subject should do the same, and "Social Upheaval: How to Win at Social Selling" does exactly that.
A short, easy-to-read treatise that delivers practical advice and tactics to successfully leverage this new frontier of selling, Social Upheaval is provocative, entertaining and above all immediately useful.
Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories (published by McGraw-Hill 2012) - Amazon Best Seller.
In Winning the Battle for Sales, John Golden, delivers unforgettable examples from the battlefield, coupled with proven sales guidance. Timeless stories of famous battles reveal key takeaways that you can apply to every sale: From Pyrrhus of Eprius's campaign against the Romans, vital points on avoiding the pursuit of victory at all costs; from Fabius Maximus's clash with Hannibal in the Second Punic War, instruction on the value of carefully timed offers; and from the Mutiny on the Bounty, important lessons about the importance of understanding what the customer needs and wants. In the tradition of bestsellers like, It's Your Ship, Winning the Battle for Sales is both an engaging read and an eye-opening sales strategy guide.
In Winning the Battle for Sales, John Golden, delivers unforgettable examples from the battlefield, coupled with proven sales guidance. Timeless stories of famous battles reveal key takeaways that you can apply to every sale: From Pyrrhus of Eprius's campaign against the Romans, vital points on avoiding the pursuit of victory at all costs; from Fabius Maximus's clash with Hannibal in the Second Punic War, instruction on the value of carefully timed offers; and from the Mutiny on the Bounty, important lessons about the importance of understanding what the customer needs and wants. In the tradition of bestsellers like, It's Your Ship, Winning the Battle for Sales is both an engaging read and an eye-opening sales strategy guide.
